Social Networking connects people to everyone and everything of interests. A social experience that helps you discover what’s going on with your world and helps the world discover what’s going on with you. Successful examples of Social Networking on Web include: Facebook, Myspace, Twitter, Youtube, Delicious, AMI, Google Mail and Yahoo! Mail updates, also known as Web 2.0.

With the booming of smart phones, social networking is moving to mobile platforms (Social Networking on Mobile). More and more people are updating their social networking websites, for example Facebook etc., from their smart phones anywhere, anytime. The shared content can be coming from the real world beyond the cyber world, for example from the (video) cameras of smart phones. (Yahoo! Go Flickr, and Nokia Ovi, etc.)

But this is just a very beginning of changes, and true Mobile Social Networking will eventually be the convergence of the Internet cyber world and the real world. In a nutshell, it will help you to discover what’s going on with both your Internet world and the physical real-world around you, and vice versa.

With the popularity of smart phones, everyone is really becoming a real-time digital content provider, and smart phones are virtually mini-servers of personalized contents from both the real world and the cyber world. The World Wide Web and Internet search engines such as Google have set forth a “standard” way to publish and search information in the cyber world. A white-hot theme of Mobile Social Networking will be: how to publish and search information in both the real world and the cyber world.

Social networking also a major challenge in using mobile platforms, which is the limited wireless access bandwidth. The reality is: social networking needs a mass collaboration of people. A mass collaboration of people needs virtually free in the communication cost on one hand, and creates a mass volume of data and multimedia on the other hand. This bandwidth requirement limits the wireless carriers’ acceptance of smart phones with social networking, since ubiquitous wireless Internet infrastructure such as 3G/LTE/WiMAX has been very expensive to build, and are of limited bandwidth. Carriers are the buyers of mobile phones, who need smart phones to attract people (their customers) on one hand, and are intimidated by any mass bandwidth consumption on the other.

OMESH’s solution on Mobile Social Networking solves the dilemmas of both smart phone manufactures and wireless carriers. In principle, it creates a real-time ad hoc wireless network among local smart-phone users, off-loading the large volume of social networking traffics from the carriers’ 3G/4G access infrastructure. In addition, by establishing a direct connection among smart phones, it creates a consumer attachment to the smart-phone brand.More details…